If we do this, we see that virtually all of the results are blog posts listing the best protein powders. The best place to look for an answer to this question is in the search results. Is the person searching for this looking to buy vegan protein powder, learn about the best and worst vegan protein powders, or something else? Take a keyword like “vegan protein powder,” for example. So you’d probably need to create a blog post to rank for this keyword, not a page selling your dog training services.įor other keywords, intent is a little less… obvious. If someone types “how to train a dog” into Google, it’s clear that they’re looking to learn, not buy. This is because Google simply won’t rank the type of content that searchers aren’t looking for.įor some keywords, search intent is obvious from the keyword itself. When choosing keywords to pursue, it’s important to only choose keywords where you’re able to produce content that aligns with search intent.
This is known as search intent (the intent behind the search). Make sure you can create content that aligns with search intentīroadly speaking, searchers are looking to do one of three things when they type something into Google: Check how much traffic the top-ranking page gets as it’s a better estimate of the traffic potential of the topic as a whole.Ģ. So when you’re looking for keywords with traffic potential, never rely solely on search volume. … but the top-ranking page only gets an estimated 7K monthly visits: For instance, the keyword “puppy food” has a search volume of 22K… On the flip side, some topics will bring in way less traffic than you’d expect, given the volumes of their “head” keywords. That’s more than twice the search volume for “best dog food.” The top-ranking page gets an estimated 144,298 monthly organic search visits. However, ranking in pole position for some keywords gets you way more traffic than you’d imagine, given the search volume.įor example, here’s the search volume for “best dog food”:īut if you scroll down to the SERP overview and check the estimated traffic to the top-ranking page, you’ll see that the traffic potential of this topic is actually much higher: Generally speaking, keywords with higher search volumes have a higher traffic potential. The difference is that the search volume estimates are much more precise, and you also usually get way more ideas than in GKP.įor example, if we enter the seed keyword “dog food” and check the Matching terms report, we get over 416,000 keyword ideas with search volumes and other data: You enter a topic/seed keyword, and it shows you keyword ideas and monthly search volumes. This tool works in much the same way as GKP. To get precise keyword search volume estimates, you’ll need a third-party tool like Keywords Explorer.
The keyword could get 10k monthly searches, 40k, 80k, 100k-there’s just no way of knowing. This makes it super hard to know which ones to prioritize because the range is so broad. You can see above that a few keywords fall into the 10K-100K bucket. Unfortunately, Google Keyword Planner (GKP) has one major flaw: It only shows search volume ranges, not actual monthly search volumes (unless you’re running ads). The way it works is pretty simple: You enter a topic, and it kicks back relevant keyword ideas and search volumes.įor example, here are a few of the ideas and search volumes it gives us for “dog food”:
#How to search a web page for a keyword free#
Google has a free one called Keyword Planner. To find what people are searching for, you need a keyword research tool. That’s because ranking high for a keyword nobody is searching for won’t send any traffic your way. Unless people are actually searching for a keyword, there’s no point in targeting it. Find keywords with search traffic potential